Spring is the perfect time to start conversations with your patients about their eyewear needs. Longer days mean more exposure to UV rays, making sun protection a key focus. The change in seasons is also a natural opportunity for patients to refresh their style. Beyond aesthetics, many patients face seasonal challenges like allergies, glare, and shifting light conditions, challenges that the right lens technology can help solve.
Freshen up your style
Your patients want fashionable frames that reflect their personal style. You want them to experience visual comfort, UV protection, and clear vision while looking their best. With HOYA, you can achieve both.
Here are a couple examples to illustrate:
Sun lenses: Give them protection and style
Sunglasses are essential for year-round eye protection, and spring is the perfect time to check in with your patients about their sunwear needs. Make sun lenses part of the conversation when discussing new eyewear options.
- Polarized lenses for top-tier clarity – Patients don’t have to choose between premium lens technology and outdoor protection. HOYA’s polarized lenses are available with iD LifeStyle® 4 and other advanced lens designs, offering sharp, glare-free vision whether they’re indoors or outside.
- Tints and shades to match their style – From subtle hues to bold colours, patients can customize their lenses to fit their personal look while enhancing their visual comfort.
With so many ways to personalize their lenses, your patients can see clearly, stay protected, and express their style all in one pair.
MiYOSMART®: Now available in larger blanks
MiYOSMART®, the clinically proven myopia management solution1, is now available in expanded blank sizes. This gives children more frame options, allowing them to enjoy the benefits of award-winning Defocus Incorporated Multiple Segments (D.I.M.S.) Technology2 without compromising on personal style. With more choices, kids can feel confident in their eyewear while getting the proven protection and support they need.
Spring-proof your vision
Spring brings longer days and brighter sunshine, but it also comes with unique vision challenges. As an eye care professional, you can help patients stay comfortable and protected—no matter what the season brings.
Here are a few ways to proactively address common springtime concerns:
- UV protection. More daylight means more sun exposure. HOYA’s lenses with built-in UV protection, such as Sensity®, help safeguard long-term eye health while ensuring clear, comfortable vision.
- Glare reduction. The sun’s position during morning and evening commutes can create intense glare. Polarized lenses reduce glare for safer, more comfortable driving.
- Pollen & allergies. Many patients don’t realize that their eyewear can help reduce pollen exposure. HOYA’s anti-smudge and antimicrobial coatings keep lenses clear and free from buildup, helping patients see comfortably all season long.
- Multiple-pair strategies. Different activities call for different lenses. Help patients consider the benefits of a dedicated pair of polarized sunglasses for driving or work lenses designed for their office setup.
By addressing these seasonal concerns, your patients get the protection, clarity, and comfort they need—while positioning yourself as their trusted expert in vision care.
Talking to patients: a seasonal refresh
Team up with your staff to ensure everyone is aligned on how to introduce seasonal eyewear solutions during patient exams. Spring is a great time to refresh conversations around vision needs, and small adjustments to your approach can make a big impact.
Here’s how you can tailor your messaging to different types of patients:
- For parents: Spring means more outdoor playtime for kids, and more time outside can slow myopia progression. Talk to parents about MiYOSMART® lenses, the clinically proven solution for managing myopia, and how they can help protect their child’s vision while encouraging more outdoor activity. Highlight that MiYOSMART® is also available in sun lenses, providing children with consistent myopia management and UV protection.
- For professionals: Long workdays and commutes bring unique challenges. Polarized lenses can reduce harsh glare during early morning and evening drives, while screen-friendly lens coatings, like HOYA’s anti-reflective and blue light attenuating treatments, help relieve eye strain during long hours at the computer.
- For outdoor lovers: Whether they’re hitting the trails, spending time by the water, or simply enjoying spring sunshine, photochromic lenses provide seamless indoor-to-outdoor transition, while polarized sun lenses offer crisp, glare-free vision in bright conditions.
By personalizing your recommendations to match each patient’s needs, you provide both empathetic care and real value.
Bringing the conversation into your marketing
Updating your marketing materials for the season is a great way to spark patient interest and encourage eyewear conversations. Refresh your in-office posters and handouts with spring-focused messaging.
Social media is another powerful tool to reach your patients where they are. A simple post about spring vision challenges and solutions—from sun protection to myopia management—can be a great way to engage your audience.
Here's a ready-to-share graphic to help you start the conversation online:
Your Eye Doctor Can Help with These Spring Vision Concerns
🌞 More daylight? Get UV-blocking lenses.
🤧 Allergy season? Smudge-resistant coatings keep lenses clear.
🚗 Harsh glare? Polarized lenses improve comfort and safety.
📱 More screen time? Blue light protection reduces eye strain.
By keeping your messaging fresh and relevant, you can inspire patients to think about their eyewear needs this season, before they even step into your practice.
Make spring a season of clear vision and stronger connections
Spring is the perfect time to refresh conversations with your patients, helping them find eyewear solutions that enhance both their vision and lifestyle. By taking a proactive approach, you can strengthen patient loyalty, drive sales, and set your practice apart.
Looking for additional support? Your Territory Manager is here to help with marketing materials, product insights, and tailored solutions to grow your business.
References:
1 Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, et al. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomised clinical Br J Ophthalmol. 2020;104(3):363-8.
2 Lam CS, Tang WC, Lee PH, et al. Myopia control effect of defocus incorporated multiple segments (DIMS) spectacle lens in Chinese children: results of a 3-year follow-up study. British Journal of Ophthalmology Published Online First: 17 March 2021. doi: 10.1136/bjophthalmol-2020-317664