HOYA Vision Care, an industry leader committed to developing innovative MiYOSMART^® lens solutions to address the growing problem of myopia progression in children, announced today a public myopia awareness campaign to drive awareness about the short- and long-term impacts of myopia progression among children.

Ophthalmic lens technology leader HOYA Vision Care announced today the Canadian launch of its Super HiVision^® Meiryo™ EX4™ anti-reflective treatment, advancing HOYA’s legacy of 60 years in AR coating innovation. The new lens treatment offers industry-leading scratch resistance, durability, and long-term cleanability as well as complete back-side UV protection that eye care providers and patients have come to expect.

Ophthalmic lens technology leader HOYA Vision Care announced today the official launch of its highly anticipated Visionary Insiders loyalty program designed to meet and exceed the professional needs of independent eye care providers through a global knowledge base and business tools, advice, and support to help them to run their business their way – independently.

HOYA Vision Care, a leader in optical technology innovation, announced the launch of MiYOSMART^® Sun, available to Canadian eye care providers*. The photochromic lenses, MiYOSMART Chameleon, were innovated to slow myopia’s progression in children while providing protection from intense sunlight.^1-5 The new lenses, along with MiYOSMART clear lenses which launched in 2020, give children the freedom to comfortably participate in outdoor and indoor activities without compromising their eyesight. 

Ophthalmic lens technology leader HOYA Vision Care announced the critical results of a six-year follow-up study of 90 children wearing MiYOSMART ophthalmic lenses. The study demonstrated that the myopia control effect was sustained over time. Further, it confirmed that patients who stop wearing MiYOSMART show no rebound effect compared to initial rates of myopia progression during HOYA’s two-year trial or with the general population. MiYOSMART lenses are a non-invasive solution for myopia control proven to slow myopia progression by an average of 60% in a 2-year clinical study.

Ophthalmic lens technology leader HOYA Vision Care announced today that Steven Haifawi has been named President, HOYA Vision Care, Canada. In this position, Haifawi will be responsible for providing the vision for growth, short- and long-term company strategy, and commercial leadership for Canada.