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Leadership Team

Eduardo Martins

President, Vision Care North America

Eduardo Martins is President of HOYA Vision Care, overseeing North American operations. Eduardo designs and implements a unique mix of strategy, innovation, and processes that helps HOYA Vision Care deliver exceptional results for its customers. Eduardo joined HOYA in 2020, bringing an intimate understanding of the optical industry and the challenges faced by ECPs.

Steven Haifawi

President, HOYA Vision Care, Canada

Steven Haifawi is President of HOYA Vision Care, Canada. Since joining HOYA, he has led operations, sales, and marketing across all divisions. He has more than 15 years of optical industry experience, customer service, sales, and training.

Andrew Herden

Chief Financial Officer, North America

Andrew Herden is Chief Financial Officer of HOYA Vision Care, North America. Since joining HOYA, he has led the company’s strategic financial planning initiatives, supplier relationships, and forecasting for North America. Andrew’s cross-collaborative approach creates operational efficiencies across the HOYA operations and product teams.

Simone Meskelis

Senior Vice President of ECP & Retail

Simone Meskelis is Senior Vice President of ECP & Retail at HOYA Vision Care, North America. She is responsible for leading the sales team for the independent eye care professional (iECP) and retail channels.   Additionally, Simone has overseen the implementation of a uniform sales, marketing, and operations performance tracking and analysis platform for the US & Canada..

Meg Weathers

Senior Vice President, Marketing

Meg Weathers is Senior Vice President of Strategic Marketing for HOYA Vision Care, North America. Since joining HOYA, she plays a key role as a member of the executive leadership team, driving strategic marketing initiatives globally for the ophthalmic lens division, including channel, brand, and product marketing. Meg has more than 13 years of experience marketing lenses and optical equipment in the U.S., Canada, and Asia.

Frank De Lille

Vice President, Operations

Frank De Lille is Vice President of Operations for HOYA Vision Care, North America. Since joining HOYA in 1999, he has led operations globally in Europe, the Middle East, and India where he transformed purchasing, logistics, IT, communications, production, and quality control, including ISO regulatory processes. In his current role, Frank leads all North American operations.

Sean Dineen

Vice President, Human Resources

Sean Dineen is Vice President, Human Resources for HOYA Vision Care, North America. Sean has more than 25 years of HR experience including leading roles at multi-national companies. He collaborates with senior management to lead, develop, and sustain Human Resources strategies that develop talent and support HOYA's corporate goals.

Warren Modlin

Vice President, Technical Marketing

Warren Modlin is Vice President of Technical Marketing for HOYA Vision Care, North America. Since joining HOYA, he has led the company’s North American professional relations, product innovation strategy and technical marketing & training. Warren also supports North American technology initiatives in support of global strategies including vision-based research and development.

Melissa Walters

Vice President, Customer Success and Operations

Melissa Walters is Vice President of Customer Success and Operations for HOYA Vision Care, North America. Since joining HOYA in 2013, Melissa has held leadership roles in operations that complement her more than 28 years of experience in the optical industry.  Today she is responsible for streamlining the customer experience by driving the front-end of customer service while coordinating with back-end production to ensure end-to-end success.  Melissa’s teams support HOYA's Wholesale, Retail, and Eye Care Professionals business channels.

Bruce Scott

Vice President, Global Safety and Wholesale Division

Bruce Scott is Vice President of Global Safety and Wholesale Division for HOYA Vision Care, North America. Since joining HOYA, he has led HOYA's global safety eyewear products and programs. Additionally, Bruce oversees support for independent wholesale labs across North America with optical lenses, manufacturing technologies, and laboratory Rx services. Bruce has more than 30 years of experience in the optical industry.

Tim Spencer

Vice President, Global Key Accounts

Tim Spencer is Vice President of Global Key Accounts for HOYA Vision Care, North America, overseeing HOYA’s growth strategy among Global Key Account Customers. He is responsible for achieving sales objectives and growing volume for HOYA Vision Care products and services within targeted global key accounts. Tim has more than 15 years of experience in the optical industry.

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