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HOYA Vision Care Announces iD MyStyle® 3 and iD WorkStyle® 3 Availability

Ophthalmic lens technology leader HOYA Vision Care announced the launch of iD MyStyle® 3 and iD WorkStyle® 3 with AdaptEase TM Technology. The company’s newest progressive lenses are available to order on September 11th in the U.S., with plans to launch in Canada later this month.

 

Internal research conducted by HOYA shows higher wearer satisfaction, with patients reporting:

  • 56% faster adaption 1
  • 57% less fatigue 1
  • 61% less swaying 1
  • Three times less peripheral deformation 2

 

Eduardo Martins, President of HOYA Vision Care, North America, expressed enthusiasm. “We have an impressive technology platform that supports two of our newest progressive lens designs that will differentiate our customers with highly discerning patients. How we use our vision has changed, and we need the best technology in every situation. iD MyStyle 3 is the most personalized pair of lenses for all-purpose comfort and wear. iD WorkStyle 3 gives people the options they need to be productive and comfortable in an office setting. With both lenses, patients will get the best HOYA offers.”

 

The key feature of the iD MyStyle 3 and iD WorkStyle 3 lens is the addition of AdaptEase™ Technology, which leads to faster adaptation and clearer vision by reducing peripheral astigmatic distortion. Also new to the designs is 3D Binocular Vision™ technology. It significantly reduces peripheral distortion, creating a more comfortable and stable visual experience. Combining AdaptEase Technology with 3D Binocular Vision and HOYA’s other leading binocular technologies uniquely benefits those with different prescriptions in each eye.

 

Historically, iD MyStyle has been the most personalized progressive lens, with nearly 400 design variations available when ECPs use the MyStyle iDentifier™ questionnaire with their patients. One of many unique aspects of the MyStyle iDentifier is it considers the satisfaction of the previous lens design worn.

 

For patients with managed vision care plans, iD MyStyle 3 has five convenience options: Tyro, Expert, Detail, Modern, and Adventure. The newest option is Tyro, which means “novice” or “beginner.” Tyro is specially designed to help new progressive lens wearers adapt quickly.

 

iD WorkStyle® 3 is an occupational lens designed to maximize comfort in the intermediate zone where typical workday functions are performed. It is a better primary pair of glasses for patients who spend most of their day, whether at work or play, in an office or up-close environment. iD WorkStyle 3 includes three existing design variations—Space, Screen, and Zoom. Each design can be customized to the primary type of near-work experience a patient has. 

 

Eye care providers will receive HOYA’s signature comprehensive support and training, ensuring seamless integration into their practice. The iD MyStyle 3 and iD WorkStyle 3 designs will be compatible with HOYA’s leading AR portfolio, including Super HiVision® Meiryo™ EX4™ and available in all materials, including Sensity® photochromics. It will be accessible through VSP on September 11th, with availability through other key managed vision care plans to follow shortly. 

 

Visionary Alliance™ and Visionary Insiders loyalty program members can earn rewards on iD MyStyle 3 and iD WorkStyle 3 orders. 

 

1 According to an internal HOYA study involving 1,694 PAL wearers across the globe in lenses with and without 3D Binocular Vision™ Technology and AdaptEase™ Technology. 

2 Based on models of peripheral progressive deformation in progressive lenses with and without 3D Binocular Vision™ technology.