HOYA Vision Care announces the launch of iD LifeStyle® 4 with 3D Binocular Vision™ technology, the newest progressive lens in its award-winning iD LifeStyle® family, available to order on March 13 in the U.S. Building upon HOYA’s longstanding reputation in the progressive lens category, the addition of 3D Binocular Vision technology delivers faster adaptation thanks to 3 times less peripheral distortion1.
Eduardo Martins, President of HOYA Vision Care, North America, expressed enthusiasm stating, “We’re excited to once again upgrade our award-winning iD LifeStyle progressive lens brand with new technology that advances our company’s culture of lens innovation and helps our ECPs gain patient loyalty.”
The key feature of the iD LifeStyle 4 lens is the addition of 3D Binocular Vision™ technology, which significantly reduces peripheral distortion, resulting in a more comfortable and stable visual experience. This breakthrough technology ensures faster patient adaptation, particularly benefiting those with different prescriptions in each eye.
The iD LifeStyle 4 lens builds upon the success of its predecessors, having garnered high praise from patients and eye care professionals. Rated 4.8 out of 5 among trial wearers2, the iD LifeStyle brand has established itself as a trusted solution for visual acuity improvement.
In addition to its innovative technology, the iD LifeStyle 4 offers enhanced personalization features and larger blank sizes, catering to a wider range of frame styles and preferences. The lens is available in three lifestyle-based designs – Indoor, Outdoor, and Urban – allowing for customized solutions tailored to individual needs.
Eye care providers can expect comprehensive support and training, ensuring seamless integration into their practice. Moreover, Visionary Alliance members can earn additional loyalty rewards on iD LifeStyle 4 orders between April 1 and June 30, 2024.
The iD LifeStyle 4 lens will be compatible with HOYA’s leading AR portfolio and available in all materials, including Sensity® photochromics. It will be accessible through VSP on March 13, with availability through other key managed vision care plans to follow shortly.
iD LifeStyle 4 reaffirms HOYA Vision Care’s commitment to pushing the boundaries of lens technology and providing innovative solutions that improve the lives of patients and enhance the care that providers deliver.
1 Based on models of peripheral progressive deformation with and without 3D Binocular Vision™ technology.
2 HOYA data on file. Trial lens survey data – US ECPs, n=100 - 05/23-12/23. Asked to rate satisfaction with visual acuity after wear.