Tips for selling light-reactive lenses to your patients
When discussing light-reactive lenses with your patients, highlighting the benefits of Sensity lenses can be pivotal in guiding their decision-making process. Below are some assets and key talking points for discussing Sensity lenses with patients.
☀️ Light-reactive lenses at the speed of life: Just to put it in perspective, these lenses darken faster and fade back to clear faster than leading competitors. Life is fast, so your lenses should be too!
🌃 Switch settings without switching lenses: Sometimes, multiple lenses are necessary, but if you simply need a pair of shades and glasses, why not get lenses that switch themselves?
🕶 Style with benefits: When you choose these light-reactive lenses that come in beautiful natural colors, you see higher contrast and experience significantly less glare.
Sensity Resources for you and your practice:
Why ECPs should offer Sensity light-reactive lenses
Light-reactive lenses are a versatile pair of glasses that enhance the role of your primary pair by providing additional, automatic sun protection. Patients would benefit from light-reactive lenses if:
- They frequently move between indoors and outdoors for work or hobbies
- They have trouble remembering to wear or bring their sunglasses with them
- They are tired of swapping glasses based on environment
Lens variety
You can choose amongst the lenses in the entire Sensity family, as well as different lens colors for aesthetics, glare reductions, and higher contrast.
Reliability for the ECP
Studies indicate 40% fewer redos compared to other photochromic brands, showcasing higher reliability and fewer patient issues.⁴
Reliability for the patient
Share the data-backed performance of Sensity lenses – faster reaction times, quicker adaptation indoors, and (again) significantly fewer redos – instilling confidence in their reliability and durability.
Conveniently fast
Explain how Sensity lenses seamlessly adjust to varying light conditions, reducing eye strain and ensuring optimal visual comfort throughout the day.
Exceptional patient comfort
Patients seek both visual clarity and comfort. By introducing Sensity lenses, you're providing a solution that effortlessly adapts to various light conditions, easing the strain on your patients' eyes while enhancing their visual experience. This not only improves their satisfaction but also reflects positively on your practice.
Differentiation and patient loyalty
Embracing innovative technology like Sensity lenses sets your practice apart, making it a go-to destination for patients seeking the latest advancements in eyewear. Offering them a solution that's faster, more reliable, and enhances their daily life, fosters loyalty and encourages referrals, ultimately boosting your practice's reputation.
Join the Sensity Family!
HOYA's Sensity Family is more than another addition to the array of eyewear options – it's a revolutionary leap in light-reactive lenses. By incorporating Sensity lenses into your practice, you're not only embracing cutting-edge technology but also enhancing the lives of your patients through superior vision and comfort.
Empower your practice, elevate patient satisfaction, and set a new standard in eyewear excellence with HOYA Sensity lenses.
Frequently asked questions
How do light-reactive lenses differ from regular lenses?
Unlike regular lenses, light-reactive lenses adapt to changing light conditions, providing UV protection and reducing glare outdoors while offering clear vision indoors. This adaptive feature ensures continuous eye comfort throughout the day.
Are light-reactive lenses suitable for everyone?
Light-reactive lenses are suitable for most individuals who require vision correction. They come in various options to cater to different preferences, prescriptions, and lifestyle needs. Sensity lenses, for example, come in a variety of colors with differing strengths of fadeback and glare reduction. There is a Sensity lens for everyone.
Do light-reactive lenses provide UV protection?
Yes, light-reactive lenses like Sensity adapt to light and also offer 100% UV protection, helping to safeguard your eyes from harmful UV rays, contributing to long-term eye health.
How quickly do light-reactive lenses adapt to changing light conditions?
Light-reactive lenses such as Sensity have rapid adaptation times, getting darker outdoors and clearing up indoors faster compared to some other photochromic brands, ensuring a quick and smooth transition. Note there are several variables, such as time of day, angle of the sun, is the patient wearing a hat, that can impact perfomance.
Do light-reactive lenses work in different temperatures or climates?
Light-reactive lenses are designed to perform well in different temperatures and climates, adapting effectively to varying light conditions, ensuring consistent performance and comfort.
Do light-reactive lenses require special care?
Light-reactive lenses don’t require extraordinary care. However, regular cleaning and maintenance, as recommended for all eyewear, help ensure longevity and optimal performance.
References
¹ Using the average of the four leading materials tested to product half transmittance % in gray at 23C°. Darkness and clarity within +/- 2.5% at activated and inactivated states; testing conducted by third party lab.
² Based on internal and external photochromic activation and deactivation measurements taken at different temperature levels.
³ Based on internal testing of average light transmission between 381nm-500nm compared to standard clear lens.
⁴ Internal HOYA Data from HOYA US Laboratories, 2019 – 2020
