As the year draws to a close, now is the ideal time to remind your patients to take full advantage of their annual vision benefits. This includes scheduling last-minute eye exams and checking their FSA or HSA balances before they expire.
In your practice, consider how you can tailor your messaging around managed vision care during these final months to increase both patient satisfaction and profitability. One effective way to start conversations with your patients is by introducing the idea of multiple pairs of glasses. This is the perfect opportunity for them to invest in a second pair of lenses—whether for work, hobbies, or outdoor activities.
Maximizing year-end success for ECPs
As an eye care professional (ECP), you play a critical role in helping your patients make informed decisions about their vision care, especially as the year comes to a close. Many patients will be appreciative of reminders to use up FSA or HSA funds and get in those last minute exams.
These timely reminders can encourage your patients to use their funds at your practice, so it’s important to be ready with creative ideas they may not have considered. Offering options like a second pair of glasses for work, hobbies, or sun protection can help them maximize their benefits while addressing their unique vision needs.
Here are a few ways to convey this message to your patients:
- Social Media: Remember that our ECP calendar (found in the HOYA Hub), has pre-written social media posts you can use on your own platforms. Our Q4 calendar contains key year-end topics, like the importance of using vision benefits.
- Direct Mail: Send out a simple postcard campaign reminding patients to schedule their eye exams before the year ends. This can also include a mention of multiple-pair discounts or second-pair promotions to encourage them to make the most of their benefits. Make sure to log onto the HOYA Hub’s marketplace for assets you can use today.
- Promotions: Consider offering fun, time-sensitive promotions to bring patients into your practice. For example, you could create a holiday package that includes progressive lenses for daily use and sunwear for outdoor activities. Or a raffle for everyone that completes their annual exam by December 31st.
By using these strategies, you can ensure your patients get the most out of their vision care while helping your practice thrive during the busy year-end season.
FSA ideas for your patients
A great way to help your patients think about how to use up remaining FSA or HSA funds is to introduce the idea of purchasing multiple pairs of lenses. Your patients may be curious to learn how a multi-pair strategy can enhance different aspects of their daily lives.
By highlighting various "use cases" for specific lens solutions, you can guide your patients toward selecting the right products that fit their unique needs. Here are a few examples of how multiple-pair solutions can benefit your patients:
- Daily use: Recommend iD MyStyle® 3 Progressive Lenses as the go-to option for daily wear. With customized visual clarity, these lenses offer a premium experience for everyday tasks.
- Office and screen time: For patients who spend significant time on screens or near-focus work, suggest iD WorkStyle® 3 Lenses, which are designed for office environments and screen-heavy tasks. These lenses provide superior visual clarity and reduce eye strain during long hours of work.
- Outdoor and active: Sun protection is critical year-round. Encourage your patients to invest in prescription sunwear with glare-reducing coatings. This is especially important in winter, when sun glare off snow can be harsh. Plus, they can enjoy visual continuity between their sun lenses and clear lenses.
- Hobbies and specialized activities: Some patients may benefit from hobby-specific lenses, including activities such as sports, reading, or crafting. These lenses can be customized to provide the right level of visual support, ensuring comfort and precision for their favorite pastimes.
By offering these customized solutions, you can help your patients maximize their FSA and HSA benefits, while also enhancing their overall experience and satisfaction. This is a win-win opportunity for both your patients and your practice.
Enhancing your practice with HOYA’s new products
As you guide your patients through the benefits of multiple-pair solutions, consider introducing two advanced products that can elevate their vision care. HOYA’s iD MyStyle® 3 and iD WorkStyle® 3 lenses offer customized solutions that fit seamlessly into your year-end recommendations.
iD MyStyle® 3 Lenses: unmatched personalization
With nearly 400 design options available, HOYA’s iD MyStyle® 3 lenses support your patient’s unique visual needs and lifestyle. By integrating iD MyStyle® 3 into your sales pitch or exam conversations, you can emphasize how these lenses provide superior clarity and comfort for daily activities, making them an ideal first pair – or an upgrade for those looking to enhance their vision.
iD WorkStyle 3 Lenses: superior workday lenses
HOYA’s iD WorkStyle® 3 lenses are a smart solution for patients who spend long hours on screens or in office environments. These lenses come in three distinct designs – Space, Screen, and Zoom – making it easy to recommend the right option based on your patient's unique work environment. Whether they need sharp vision across multiple monitors or focused clarity for close-up tasks, iD WorkStyle® 3 lenses reduces and improves focus throughout the day.
These include training materials, marketing collateral, and promotional tools designed to help you confidently promote the benefits of these new lenses to your patients. With the right support, you can easily position iD MyStyle® 3 and iD WorkStyle® 3 as essential, year-end upgrades.
Your year-end strategy starts here
As the year winds down, there’s no better time to help your patients take full advantage of their vision benefits. By offering multiple-pair solutions and recommending advanced products like HOYA’s iD MyStyle® 3 and iD WorkStyle® 3 lenses, you can meet your patients' unique vision needs while enhancing their overall experience.
For more information or support in implementing these solutions, contact your HOYA Business Consultant. They’re ready to assist you with expert advice, training resources, and tools to make this year-end a success for your practice.