Grow your practice with HOYA’s free ECP marketing resources
Connecting with your patients about advanced spectacle lens choices can be complicated. Often, these topics are written in a technical way that is not benefits driven and therefore fails to resonate. HOYA wants you to be a hero and share your services and products in a relatable way that conveys your value. Creating content can be time-consuming and is likely not your area of expertise!
We’ve built a library of free resources, both digital and traditional, to help support you as you support your patients. In this blog, we’ll outline what these resources are, the value they provide, and most importantly, where to find them.
Why connecting with your patients matters
As an ECP, you already know that it’s important to connect with your patients. Let’s explore why these connections matter and how they can benefit your practice.
Build trust
In today's digital age, patients often turn to the internet first to find trusted sources of information. By positioning yourself as a subject matter expert (SME) in your community and providing content that is benefits-driven and easy to understand, you can establish yourself as their go-to resource for vision care and eyewear recommendations. This trust not only strengthens your relationship with patients but also fuels powerful word-of-mouth referrals, both in person and online through reviews and social media groups.
Grow your presence
Talking about your products and services in a relatable way enhances your reputation and solidifies your presence in your area. It takes effort to set aside jargon and use terms your target audience understands, and doing so sets you apart from the competition. Plus, by using language that matches what your patients are searching for online, you'll naturally increase your visibility in search results, making it easier for people to find you when they need your services.
Increase sales
Making targeted recommendations to your patients can drive new sales opportunities. For example, you can explain the need for a second pair or encourage them to schedule eye exams for their children.
Using the right language and marketing tools helps you earn trust, enhance your presence, and create more sales opportunities. It’s a win-win for both your practice and your patients.
Digital marketing resources for your practice
Meet your patients where they are: online! By incorporating digital marketing into your strategy, you’ll reach prospective patients and bring them into the conversation.
HOYA’s digital marketing resources
HOYA recognizes that running a busy ECP office means your time is limited. So, we've stepped in to offer these free resources you can implement today:
- Quarterly ECP social media calendars
HOYA provides quarterly ECP social media calendars on Marketplace (accessible via the HOYA Hub) designed to help you get started with social media content for your practice. These calendars contain free social media posts and images that you can copy, paste, and customize for your own social media channels. The quarterly layout means you can schedule several months of posts ahead of time, making it easy to maintain a consistent social media presence. You can also access these calendars through the HOYA Minute email, so be sure to keep an eye out for this valuable resource in your inbox. - ECP newsletter content
On our quarterly ECP social media calendars, you’ll also find weekly email content that you can copy, paste, and customize in your practice’s newsletter. The topics are themed to match with that week’s social media posts, giving you cohesive digital content. Again, find this content over at the HOYA Hub. - Patient-facing content and images
We have a library of content about HOYA products written in everyday language your patients can understand. Along with this patient-facing content, you’ll also find high-resolution images of many of our products. Feel free to share these across your digital platforms to keep your patients informed and engaged.
Adding digital marketing into your strategy is essential for growing your practice and staying connected with your patients. To get started with these valuable resources, visit the HOYA Hub or contact your HOYA Business Consultant for more information.
Resources for your office
We also offer resources you can use at your office, saving you time and money. These tools are designed to increase patient engagement, streamline your workflow, and support your staff in delivering the best possible care.
HOYA’s in-office marketing resources
Check out the resources HOYA offers to enhance your in-office marketing efforts:
In-office video loop
Engage and inform your patients while they wait with our in-office video loop. These videos can educate your patients about various eye care topics, HOYA products, and services, keeping them entertained and informed.
Customizable, printed materials
Take advantage of HOYA’s online shopping portal HOYA Marketplace, accessible through the HOYA Hub platform. Marketplace is a comprehensive Webshop that caters to the needs of you and your practice. A diverse range of products, including customizable patient brochures and posters, and practice demonstration tools are available on Marketplace free of charge to you.
Optical treatment plans
Our optical treatment plans are designed to help you boost capture rates and increase sales of additional pairs. These plans offer structured recommendations that the doctor can pass to their staff, guiding them on how to effectively present and sell lens wear options. By giving patients what they need the first time and offering upsell opportunities, such as a second dedicated pair of sunglasses or work glasses, you can prevent costly redos and maintain high patient satisfaction.
Using in-office marketing tools can reinforce your digital marketing messages and complement the conversations you have with patients during their exams. To get started with these valuable resources, visit the HOYA Hub or contact your HOYA Business Consultant for more information.
Additional, personalized support when you need it
At HOYA, we’re committed to providing personalized support to ECPs whenever they need it. Our goal is to be more than a supplier – we want to be your trusted partner, helping you grow your practice and enhance patient care. Our free tools and resources are designed to support you in every aspect of your practice, making it easier for you to succeed.
Sign up for HOYA Hub
We’ve mentioned the HOYA Hub throughout this post – and for good reason. It’s a centralized platform offering you the tools, online services, and educational resources to take your practice to the next level.
Here’s what you can find on the HOYA Hub:
- Online services: Access and print invoices, check job statuses, and manage orders seamlessly.
- Educational resources: Stay updated with the latest industry trends and advancements through webinars and training sessions.
- Marketing tools: Utilize customizable templates for social media posts, newsletters, and in-office materials to keep your marketing efforts consistent and engaging.
To get set up, reach out to your local HOYA Business Consultant. For more details, make sure to read our post about all the tasks you can tackle thanks to the HOYA Hub.
Growing your practice with HOYA
From digital marketing tools to in-office materials, and personalized support, HOYA is here to assist you every step of the way. Weaving these resources into your overall marketing strategy will help you stay connected with your patients while driving growth and efficiency in your practice.
Remember, with HOYA’s support, you can be the visionary your patients look to. Empower your practice today with the tools and resources we provide and watch your success soar. Let us know how we can better partner with you – contact us today.