Giving patients consistent vision from one progressive lens to the next

Eye care patients often own two pairs of prescription glasses: clear glasses and sunglasses. This allows them to adapt to the environment throughout their day without sacrificing the quality of their eyesight. However, many patients who go from their progressive clear lenses to their progressive sun lenses experience an imbalance.

We’ve heard it before: “My reading isn’t as good in my sunglasses as my clear glasses.” The reason? Every progressive lens is unique. And up until now, there hasn’t been a very efficient solution for this niche problem. That’s why HOYA has taken the iD LifeStyle^® 3 progressive lens design a step further — now offering it in polarized.

Your patients who utilize iD LifeStyle^® 3 lenses in their clear glasses can now get that same exact design for their sunglasses. Let’s talk more about why and how we combined these two powerful forces, iD LifeStyle^® 3 + polarization.

The benefits of iD LifeStyle^® 3 lenses going polarized

With the new announcement that iD LifeStyle^® 3 is now available in polarized lenses, you can offer HOYA’s premium progressive technologies to your patients in their clear glasses as well as their sunglasses.

Maintaining progressive design consistency allows for a more comfortable adjustment when switching between glasses. Your patients will be able to take advantage of our:

• Integrated Design (iD) and Dual-sided optics for premium optical clarity
  
  
• Binocular Harmonization Technology (BHT) for superior reading comfort
   
• Personalization to choose the best design option to match their lifestyle

iD LifeStyle^® 3 offers three unique design options: Indoor (near vision focus), Urban (equal focus on all main vision areas), and Outdoor (primary focus on distance). With this progressive lens, patients experience a clear, relaxed vision for all distances, but why add polarization?

The importance of polarized lenses

Polarized lenses improve vision by virtually eliminating glare and reducing eye strain.

• Safer driving
  
  
• Less eye fatigue or eye strain
  
  
• 100% UV protection 
  
  
• Fewer headaches from squinting
  
  
• Better visibility (especially during sports)

How polarized lenses work

To truly understand polarized lenses, we have to understand how light works. The light waves coming from the sun are random and scattered in all different directions. Light waves that have bounced back from a surface tend to be more uniform in their orientation creating a blinding reflection or glare. This is why sunlight coming off the snow or water is far more intense than the brightness of surrounding objects.

While tinted sunglasses lower the amount of light that can transmit through the lenses, they do very little for the blinding reflection we get when the sun bounces back from these surfaces. Tinted lenses treat direct sunlight as well as reflected sunlight equally.

Help your patients understand the benefits of polarized lenses in both clear and sun lenses.

Polarized lenses selectively reduce the brightness and intensity of reflected glare. This is done through a thin film in the lens material, which is engineered to absorb and filter light waves reflected from roads, water, snow, or oncoming traffic.

Increase patient satisfaction with iD LifeStyle^® 3

Offering iD LifeStyle^® 3 with the added benefits of a polarized lens will increase patient satisfaction at your practice. Your patients will enjoy optimized progressive clarity, additional comfort in their reading zones, and heightened visibility through their iD LifeStyle^® 3 Polarized lenses.

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