Think about your shoe collection. You likely have a pair for every occasion—running shoes for workouts, dress shoes for formal events, and cozy slippers for lazy Sundays. As an eye care provider (ECP), you should encourage your patients to treat their eyewear the same way.
Recently, HOYA introduced two new lenses: iD MyStyle® 3 and iD WorkStyle® 3. iD WorkStyle® 3 is specifically designed to support your patients' vision during work and computer use, offering custom solutions for productivity and comfort, without compromising on quality or performance.
Let’s take a closer look at iD WorkStyle® 3 and explore how adopting a multi-pair strategy can benefit both your practice and your patients.
The importance of comfort in vision
As a busy ECP, you know that patient comfort is more than a nice-to-have—it's essential for productivity. The right lenses can make all the difference in providing all-day comfort, especially for patients who spend long hours in visually demanding environments.
Here are three critical factors to consider when discussing comfort with your patients:
- Vision’s Impact on the Brain: Nearly 80% of the brain’s processing power is devoted to vision. When patients wear lenses that aren't tailored to their specific tasks, it can lead to headaches, eye fatigue, and reduced focus. iD WorkStyle® 3, with its specialized design, helps reduce that strain, improving both comfort and performance throughout the day.
- Task-Specific Lenses for Comfort: Wearing the wrong lenses for different tasks forces the brain to work harder, resulting in uncomfortable vision and fatigue. iD WorkStyle® 3 lenses offer a tailored solution for those who frequently switch between near and intermediate tasks, ensuring comfort without sacrificing sharpness or clarity.
- Environmental Factors and Eye Strain: Glare from multiple screens, poor lighting, and improper ergonomics can lead to eye discomfort. iD WorkStyle® 3 lenses are optimized for specific work environments, reducing strain by providing the right visual support, whether your patients are working on dual monitors or actively working at various distances in their work environment.
By addressing these factors, iD WorkStyle® 3 helps your patients achieve the all-day comfort they need, ensuring their eyewear is as specialized as their workday.
Multiple pairs for multiple needs
At the start of this post, we shared how we choose running shoes for exercise, dress shoes for formal events, and slippers for lounging. Each type of footwear serves a specific purpose. The same logic applies to eyewear.
For patients who spend hours on screens or frequently switch between near and intermediate tasks, iD WorkStyle® 3 is more than a secondary pair—it's their primary tool for clear, comfortable vision throughout the workday. This lens isn’t an afterthought—it’s engineered with the same cutting-edge technology as HOYA’s best progressive lens, iD MyStyle® 3. While many companies treat work lenses as secondary, HOYA ensures that premium technology is embedded in every pair of iD WorkStyle® 3 lenses.
iD WorkStyle® 3: three designs for different needs
HOYA’s iD WorkStyle® 3 lenses offer three distinct designs, making it easy to recommend the right lens based on your patient’s unique work environment:
- Space: Ideal for patients who frequently move around their office and need sharp vision beyond the computer screen.
- Screen: Best suited for those spending most of their time working at an intermediate distance, such as on multiple monitors.
- Zoom: Perfect for close-up tasks, this design provides the widest possible near-area vision, ideal for detailed work like hobbies or laptops.
The key message to convey to your patients? There’s no compromise. Built on HOYA’s premium technology platform, iD WorkStyle® 3 lenses offer exceptional comfort, clarity, and functionality, ensuring your patients perform their best, no matter their workday demands.
Tailoring lenses to the workday
To offer your patients the best visual solutions, start by asking detailed questions about their workday. Understanding how much time they spend at a desk, how often they switch between tasks, and the specific visual challenges they face will help you tailor your recommendations to their unique needs.
Encourage your patients to picture a typical day at work. Ask them to mentally walk through their daily tasks and think about how their eyes are working throughout different parts of the day. This process will help you identify the right lens design for them.
Consider these examples of common work environments and the distinct visual needs they present:
- Teachers: Shifting between the whiteboard, computer, and interacting with students requires lenses that accommodate constant changes in distance, making the Space design a great option for handling multiple visual zones.
- Office Workers: Spending long hours in front of multiple screens means a lens designed for intermediate vision, like the Screen design. This lens minimizes strain by providing clear vision at a computer distance, while still enabling the patient to move freely within their work environment.
- Mechanics or Hobbyists: These roles involve frequent switching between near and intermediate vision tasks. The Zoom design provides the widest possible near-area vision, making it ideal for detailed work at computer distance and closer. It’s best suited for stationary environments, where patients can benefit from its focused clarity during precise tasks.
By taking the time to listen to your patients’ unique work demands, you can recommend the perfect lens for each situation. This ensures that they leave your practice with eyewear that truly enhances their comfort, vision clarity, and productivity.
Patient talking points for iD WorkStyle® 3
To effectively position iD WorkStyle® 3 lenses as the ideal solution for your patients, focus on their ability to enhance both comfort and productivity. Here are some key points you can use during patient conversations:
- Highlight all-day comfort: Explain how iD WorkStyle® 3 lenses provide the comfort needed to stay productive during long work hours, reducing strain and eye fatigue.
- Tailored to specific tasks: Emphasize that these lenses are customized for the demands of your patients' unique work tasks, offering a personalized fit for their prescription.
- Advanced technology for primary use: Reassure patients that even if iD WorkStyle® 3 becomes their primary pair, especially for screen-heavy days, it includes the same advanced technology found in HOYA’s best progressive lenses.
- HSA/FSA benefits: Remind patients that they can use their HSA/FSA funds to make these lenses more affordable and accessible.
By offering the right lens solution, you can help reduce redos, improve patient satisfaction, and position yourself as a problem solver. This also presents an opportunity to grow your practice by encouraging multi-pair sales and ensuring your patients have the best vision for every aspect of their day.
Equip Your Patients with the Best
As an ECP, your goal is to provide patients with the most effective visual tools for their daily lives. iD WorkStyle® 3 lenses are like specialized shoes—tailored for comfort and productivity across various tasks. By asking the right questions and understanding your patients' work habits, you can introduce the concept of multiple pairs of glasses, empowering them to see—and feel—the difference.
Start the conversation today and help your patients discover the right iD WorkStyle® 3 solution for their workday needs. For more information, download the sales aid or contact your HOYA Business Consultant for further assistance.