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HOYA Vision Care

Newsroom

To meet the unique needs of every patient, we empower Eye Care Professionals with innovative lens solutions for the patient's entire lifetime visual needs.

Recent News

HOYA Celebrates Vision with Live Art Experience at VEE

Meet Desmond Mason, former NBA star turned prolific street artist, at Vision Expo East

On Friday, February 21, from 2:00 to 4:00 p.m., this special event will feature Desmond Mason, a former NBA player turned artist, creating a live painting inside the HOYA booth.

The show floor painting will be auctioned in partnership with Orbis International, and proceeds will support the organization’s global eye care initiatives. HOYA booth visitors will also have a chance to receive hats designed by Desmond featuring exclusive artwork. While supplies last, these limited-edition hats will be a significant highlight of the show, and we are excited to offer them.

 

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HOYA Vision Care Named “Favorite Spectacle Lens Company" in Vision Monday’s EyeVote Reader’s Choice Awards for the Second Consecutive Year

HOYA Vision Care is proud to announce being awarded ”Favorite Spectacle Lens Company” in Vision Monday’s 2024 EyeVote Readers’ Choice Awards, marking the second consecutive year of receiving this prestigious honor.

In the last two years, HOYA Vision Care has made great strides as an industry leader, gaining the trust and loyalty of ECPs across North America. Through advanced lens innovations, improved lab operations and sales force, and signature customer service, HOYA remains a top choice among eye care professionals.

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HOYA Vision Care Announces iD MyStyle® 3 and iD WorkStyle® 3 Availability

Ophthalmic lens technology leader HOYA Vision Care announced the launch of iD MyStyle® 3 and iD WorkStyle® 3 with AdaptEase TM Technology. The company’s newest progressive lenses are available to order on September 11th in the U.S., with plans to launch in Canada later this month.

The key feature of the iD MyStyle 3 and iD WorkStyle 3 lens is the addition of AdaptEase™ Technology, which leads to faster adaptation and clearer vision by reducing peripheral astigmatic distortion. Also new to the designs is 3D Binocular Vision™ technology. It significantly reduces peripheral distortion, creating a more comfortable and stable visual experience. Combining AdaptEase Technology with 3D Binocular Vision and HOYA’s other leading binocular technologies uniquely benefits those with different prescriptions in each eye.

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Plan to Visit HOYA at Vision Expo East 2025

At this year’s expo, HOYA will feature an array of groundbreaking products, training, and tools, including iDMyStyle® 3 andiDWorkStyle®3—our most advanced progressive lenses yet.

ECPs can also experience SuperHiVision® Meiryo™ EX4™, iDLifeStyle® 4, single vision MySV® with 360 ̊ Visual Comfort™, and our highly popular Sensity® family of light-reactive lenses, perfect for protecting eyes from the upcoming summer sun.

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