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News & Articles
Most recent news and articles from HOYA
Stay up-to-date with latest news from HOYA Vision Care. For press inquiries, please email us at mediarelations@hoya.com
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Read moreHOYA Vision Care Named “Favorite Spectacle Lens Company" in Vision Monday’s EyeVote Reader’s Choice Awards for the Second Consecutive Year
HOYA Vision Care is proud to announce being awarded ”Favorite Spectacle Lens Company” in Vision Monday’s 2024 EyeVote Readers’ Choice Awards, marking the second consecutive year of receiving this prestigious honor.
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Read moreHOYA’s Commitment to Excellence Amid VSP Lab Network Changes
As the second-largest lens manufacturer with 19 North American labs, HOYA Vision Care is well-positioned to deliver top-quality service. With a strong reputation for customer service and proven lab capabilities, HOYA remains a trusted industry leader, committed to supporting eye care professionals. Recently, VSP announced plans to reduce its lab network. In light of this news, HOYA pledges to do all we can to support providers and their patients and ensure a smooth transition.
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Read moreHOYA Vision Care Announces iD MyStyle® 3 and iD WorkStyle® 3 Availability
As the second-largest lens manufacturer with 19 North American labs, HOYA Vision Care is well-positioned to deliver top-quality service. With a strong reputation for customer service and proven lab capabilities, HOYA remains a trusted industry leader, committed to supporting eye care professionals. Recently, VSP announced plans to reduce its lab network. In light of this news, HOYA pledges to do all we can to support providers and their patients and ensure a smooth transition.
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Read moreHOYA Vision Care Named 20/20 & Vision Monday 2024 Ultimate Partner
In May, the readers of Vision Monday and 20/20 Magazine were asked to nominate companies who partnered, collaborated and supported their practices by overcoming obstacles and providing solutions. Eyecare professionals that selected HOYA this year noted our level of commitment to their individual practices, our dedication to providing specific solutions for their patients, and our outstanding training programs.
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Read moreLens Efficacy, Customer Service, and Value Preferred Most by Eye Care Professionals, Independent Survey Confirms
Ophthalmic lens technology leader HOYA Vision Care North America announced new data from a recent survey1 among eye care professionals (ECPs). Based on their direct responses, independent practices perceive HOYA as a champion among the top lens manufacturers, with proven results in lens designs, AR treatments, and photochromic lenses compared to others in the industry.
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Read moreHOYA Vision Care Introduces Revolutionary iD LifeStyle® 4 Progressive Lenses with 3D Binocular Vision™
New and improved progressive lenses deliver easy adaptation for patients and confidence for eye care providers.
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Read moreHOYA Vision Care Earns Top Spots in Vision Monday’s 2023 Annual EyeVote Awards
In resounding victories, HOYA Vision Care has secured the prestigious titles of “Best Spectacle Company” and “Favorite Progressive Lens Brand, iD LifeStyle®” in Vision Monday’s 2023 EyeVote Readers’ Choice Awards, as voted by eye care professionals and retailers. These esteemed recognitions underscore HOYA's commitment to excellence and is the result of the groundbreaking products, lab excellence, and measured customer service satisfaction that propels HOYA to the forefront of the eye care industry.
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Read moreHOYA Takes the Innovation Stage at Vision Expo West 2023 Launching Super HiVision Meiryo EX4
HOYA’s own Michael Gatti, Sr. Technical Marketing & Training Manager, and Kelly Rosemann, Training & Development Manager, announced the launch of HOYA’s latest anti-reflective treatment, Super HiVision® Meiryo™ EX4™ and how HOYA’s innovations and leadership are tied directly to patient satisfaction.
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Read moreIntroducing Super HiVision Meiryo EX4: A New Era in Lens Coating Technology
HOYA Vision Care, North America, unveiled its latest innovation: Super HiVision Meiryo EX4 anti-reflective treatment for lenses. This new treatment offers unrivaled scratch resistance, exceptional durability, long-term cleanability, and comprehensive UV protection.
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Read moreJosh Rajasansi, OD: The importance of BHT-based lenses for their practice and patients
Recently, the Review of Optometric Business interviewed Josh Rajasansi, OD and Co-Founding Member of Experts On Sight LLC, on the importance of prescribing the right lens from HOYA Vision Care.
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Read moreHOYA Vision Care Launches 2023 ‘Summer Learning Series’ for Eye Care Professionals
HOYA Vision Care announced today its ‘Summer Learning Series’ of free webinars for eye care professionals (ECP) and their practices. From June 7 through July 26, 2023, HOYA will host eight specially designed courses hosted by in-house product and training experts. ECPs can register today for individual or all the webinars.
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Read moreHOYA Announces New Sensity® 2 Light-Adaptive Lenses in Oceanic Blue
Just in time for summertime sun, Sensity 2 in Oceanic Blue appeals to a younger demographic seeking stand-out style and relief from issues related to light sensitivity. Two of every three eyecare patients experience light sensitivity, making light-adaptive lenses a convenient and comfortable everyday vision solution for most patients
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Read moreSun Season and Sensity® Take Center Stage for HOYA at Vision Expo East
This year at Vision Expo East in New York City, HOYA Vision Care will go all in on sun season, featuring the Sensity® Family portfolio, spotlighting Sensity® 2 with the introduction of Oceanic Blue and the new Visionary Alliance™ Sensity single vision promotion. Sensity photochromic lenses are designed for all-season wear, provide blue light protection outdoors and indoors, and are available in a range of stylish colors, now including Oceanic Blue.
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Read moreJoin HOYA at Vision Expo East 2023
Join us Friday, March 17, through Sunday, March 19, for Vision Expo East in New York City. We are ready to preview our latest lens designs and products, including our all-new MySV™ single vision lens and the newest color in our line of popular Sensity® 2 lenses, Oceanic Blue.
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Read morePress Release: HOYA Vision Care and WestGroupe Announce Partnership for Frame and Lens Packages
SPECTACULAR Frame and Lens Packages Deliver an All-In-One Solution to Help ECPs Provide Options for Inflation-wary Patients
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Read morePress Release: HOYA Announces Super HiVision EX3+ Anti-Reflective Treatment Is Now Available in Finished Single Vision (FSV) to Better Meet Patient Expectations
Ophthalmic lens technology leader HOYA Vision Care announced today that its Super HiVision ® EX3+ ™ anti-reflective lens treatment is now available in Finished Single Vision (FSV).
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Read moreHOYA Vision Care Announces MySV Single Vision Lenses with 360º Visual Comfort
MySV Results
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Read morePress Release: HOYA Announces Sun Lens Portfolio to Meet Every Patient’s Need for UV Protection
HOYA Vision Care Announces Sun Lens Portfolio to Meet Every Patient’s Need for UV Protection
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Read morePress Release: HOYA Announces Expansion of PENTAX Optical Lenses to U.S. Retailers
Press Release: HOYA Announces Expansion of PENTAX Optical Lenses to U.S. Retailers
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Read morePress Release: HOYA Awards One Million Points to Promotion Winner
HOYA Vision Care’s Visionary Alliance Loyalty Program Reports Strong First Year, Awards One Million Points to Promotion Winner
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Read morePress Release: HOYA Announces New Sensity® 2 Light-Adaptive Lenses with Nearly Twice the Fadeback Speed
HOYA Vision Care Announces New Sensity® 2 Light-Adaptive Lenses with Nearly Twice the Fadeback Speed
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Read moreNew Sunwear Lens Options for Eye Care Professionals
HOYA Vision Care Announces New Sunwear Lens Options for Eye Care Professionals
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Read moreVisionary Alliance Loyalty Program Launches
HOYA Officially Launches the Visionary Alliance for Independent Eye Care Professionals, Announces Program Benefits
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Read moreReinforced Commitment to the Success of Eye Care Professionals
HOYA Vision Care Maintains Its Commitment to the Success of Eye Care Professionals With NEW Customer Business and Professional Development Resources
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PRESS RELEASE: Hoya Launches Customer Portal
New Customer Portal Launched to Hoya Vision Care Customers Hoya Hub Connects Accounts to Real-Time Data and a Customized Service Experience
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Hoya Learning Center Launched
New Interactive Learning Management System with Exciting Courses, Hot Topics and Completion Rewards Now Available to Accounts
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Read morePAL Portfolio Simplification
ECPs Will Benefit from Simplified Line-Up of Freeform PAL Designs from HOYA
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Read moreGroundbreaking Platform to Connect ECPs with Patients
Hoya Vision Care Introduces Groundbreaking Platform to Connect ECPs with Patients Driven by Frictionless Technology from Ocular Innovations
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Read moreHOYA Vision Care Launches New Brand Positioning – ‘For the Visionaries’
Continuing to champion Eye Care Professionals who provide the gift of clear sight, every day
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Read moreHoya Launches Latest Light Reactive Technology
Hoya Vision Care Launches Latest Light Reactive Technology in the Photochromic Category
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Read moreHoya Provides PPE Kits and Bounce Back Resources to ECPs
Action taken to help support ECPs in need of PPE and resources for effectively bouncing back.
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Read moreHoya Launches New Anti-Reflective Treatment Super HiVision EX3+
Complete UV Protection Added to Meet Patient Expectations.
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Eduardo Martins named Hoya Vision Care US President
HOYA appoints Eduardo Martins as Hoya Vision Care US President.
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Read moreRamsey, MN Lab Opening
Ally of the ECP HOYA Vision Care Announces $25 Million Dollar Expansion in U.S. Laboratory to Grow Capacity By Up to 4,000 Rx Jobs Per Day
