This year at Vision Expo East in New York City, HOYA Vision Care will go all in on sun season, featuring the Sensity®Family portfolio, spotlighting Sensity® 2 with the introduction of Oceanic Blue and the new Visionary Alliance™Sensity single vision promotion. Sensity photochromic lenses are designed for all-season wear, provide blue light protection outdoors and indoors, and are available in a range of stylish colors, now including Oceanic Blue.
UV and blue light protection are especially important for the upcoming spring and summer months when UV rays produced by sunlight are more prevalent during longer, often hotter, days. According to the Outdoor Industry Association’s 2022 trends report, “more than half (54%) of Americans ages 6 and over participated in at least one outdoor activity in 2021,” and the number of those participating in recreational activities “grew 2.2% in 2021 to 164.2M participants.” Additionally, youth participation is climbing, but the frequency of their participation is declining.
We are committed to helping visionary eye care providers like you help your patients protect their vision and maintain healthy eyesight at every living stage. HOYA offers a wide range of high-quality, fashion-forward prescription sun and Sensity lenses to provide UV protection for the eyes and the sensitive skin around the eyes.
To learn more about HOYA and our family of sun lenses, and how your patients can benefit, check out these helpful resources on our website:
- The Importance of Backside UV Protection
- Benefits of sunglasses – tips for educating patients
- How to sell more prescription sunglasses – tips for opticians
- Download Our Sensity Patient Brochure
Visit HOYA Vision Care at Vision Expo East
Stop by our exhibition booth #F2819 during Vision Expo East (March 16-19, 2023) to see product demonstrations and learn more about our sun season portfolio. Join us for our all-new Sensity 2 in Oceanic Blue booth launch party on Saturday, March 18, anytime between 2:00 – 4:00 p.m. ET. Drinks and entertainment will be served, and you’re invited!