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Convey the value of your offerings to patients

Patient-Friendly Resources

Sending a clear message to patients about your eye care options

Rather than speaking in jargon and data points, speak to the patient’s problem. You’re there to help solve a specific vision problem for them – not trying to educate them on the science behind blue light.

The way to generate interest and drive patients to your site (and keep them there long enough to book an appointment), is by telling a patient-friendly story about how your offerings solve their vision problems.

How you can use this information:

  • To inform your patient conversations in real time
  • Copy some of the language directly and share on your site
  • Use the language and resources to share on social media

Lens designs

What purpose do the lenses serve?

Every patient is looking for a lens to fit their lifestyle and serve a purpose. That’s why we’ve created so many lens designs: for ECPs to have a wide range of designs that can be tailored to each individual patient.

Below, we’ve put together some patient-facing content and images you can directly copy and use on your website, social media, and marketing materials.

Screentime & work lenses

Progressive lenses

Progressive lenses for a personalized patient experience
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Progressive Lenses for personalization

Give your patients a personalized experience, superior visual clarity, and natural, stable vision.

Progressive lenses & resources
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Single vision lenses

Single vision lenses for to improve patient comfort
Landscape image of female wearing glasses whilst on public transport

Single vision lenses for comfort

Give your patients 360° Visual Comfort™, peripheral clarity, a wide frame selection, and effortless focusing.

Single vision lenses & resources
Landscape image of female wearing glasses whilst on public transport

Versatile treatments & coatings

What makes the lenses special?

Your patients don’t know what “treatments” and “coatings” are. What they do know is they get tired of glare while driving, constantly cleaning their lenses, and dealing with scratches in their line of vision. Speak to that!

Below, we’ve put together some patient-facing content and images you can directly copy and use on your website, social media, and marketing materials.

Anti-reflection & superior clarity

Give your patients extreme durability, superior clarity, dual-side UV protection, and more in their lenses.

AR lenses & resources
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Sun protection & light-reactive

Give your patients comfort for their light-sensitive eyes, clarity in every condition, and seamless transition from outdoors to indoors.

Sun protection lenses & resources
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Durable lens materials

What are lenses made of?

All lenses start here: the materials. According to The Vision Council, we know that patients want lightweight lenses that are still durable and provide crisp, clear vision. Depending on the needs and preferences of the patient, you’ll choose between the following materials. Here’s what the patients really care about when it comes to what their lenses are made of.

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Thinner, lighter, stronger

Give your patients lenses made of thinner, lighter, stronger, and clearer materials than traditional lens materials.

Lens materials & resources
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